Yes, offering free shipping is an important aspect of ecommerce, as it can provide a number of benefits for the business. Here are a few reasons why ecommerce brands should consider offering free shipping.

1. Increased sales: Offering free shipping can increase sales by making it more appealing for customers to make a purchase. It can also make it more likely for customers to add more items to their cart, as they are not being charged for shipping.

2. Improved customer satisfaction: Free shipping can also improve customer satisfaction by eliminating unexpected shipping costs at checkout. This can lead to increased customer loyalty and repeat purchases.

3. Competitive advantage: Offering free shipping can give your ecommerce brand a competitive advantage over other online stores that charge for shipping. This can help to attract more customers to your store.

4. Lower cart abandonment rate: The shipping cost is one of the main reasons for cart abandonment, by removing that cost, it can reduce the number of customers who leave the site without making a purchase.
   
   

5. Increased conversion rates: Free shipping can increase conversion rates by reducing shopping cart abandonment. Many customers abandon their cart when they see the high shipping costs.

6. Increased average order value: Offering free shipping can also increase average order value, as customers are more likely to add more items to their cart when they don't have to pay for shipping.
   
   

7. Cost savings: Offering free shipping can also be cost-effective for the business, as it can reduce the number of abandoned carts and increase repeat purchases.

8. Increased brand loyalty: Satisfied customers are more likely to return to the brand, increasing the likelihood of repeat purchases and customer loyalty.
   
   

9. Cost-effective: Free shipping can be cost-effective if it is offered as a promotion, or if it is included in the product price.

By offering free shipping, ecommerce brands can improve their sales, customer satisfaction, and overall business performance. They can also remain competitive and attract more customers to their store.

However, it's important to note that free shipping is not always the best option for all businesses. The cost of shipping can vary greatly depending on the size and weight of the product, and the location of the customer. Businesses should consider the cost of shipping and how it will impact their bottom line before offering free shipping.

ICRM Ecommerce is a powerful ecommerce platform that offers seamless integration with over 20 shipping partners. This allows you to easily connect your store to a 20+ shipping providers, such as FedEx, DHL, Delhivery, Dunzo, Ekart, and DTDC to ensure your customers receive their orders quickly and efficiently.

One of the key advantages of ICRM Ecommerce's shipping integration is the flexibility it provides. You can easily customize your shipping settings to suit your business needs. This includes setting shipping rates based on weight, location, or product category, as well as offering different shipping options, such as standard or expedited shipping.

With ICRM Ecommerce's shipping integration, you can also take advantage of advanced features such as real-time shipping rates, shipping tracking, and delivery notifications. This helps to keep your customers informed and up-to-date on the status of their orders.

In addition, ICRM Ecommerce allows you to create custom shipping labels, tax invoice, and manifest which can help to streamline your shipping process and reduce errors. You can also track your shipping costs, and monitor your inventory levels, which can help you to optimize your shipping strategy and reduce costs.

Overall, ICRM Ecommerce's shipping integration offers a range of powerful features and flexibility that can help to streamline your shipping process, improve customer satisfaction, and boost your business's bottom line. It's a great choice for any ecommerce business looking to take their shipping to the next level.